National summary

The AIGA|Aquent Survey of Design Salaries is the most comprehensive annual survey of compensation data for the communication design profession in the United States. Each year for more than a decade, it has been commissioned by AIGA, the professional association for design, with the support of Aquent, AIGA’s official sponsor for professional development, and in cooperation with Communication Arts magazine.

The AIGA|Aquent Survey of Design Salaries 2011 draws from an extensive pool of designers and others allied with the profession nationwide, and includes responses from more than 7,000 design professionals. This year’s survey featured a revised list of positions and descriptions for which data were collected. Due to the change in definitions, comparison with previous years’ data is not included. However, these updates to the survey will increase the usefulness of results in 2011 and subsequent years. For insights into the current state of the design economy, see the article from AIGA's executive director.

This survey is part of a comprehensive program of AIGA activities developed to serve the professional designer with strategies for success.

National summary of total compensation

POSITION

SALARY ADDITIONAL COMPENSATION

NUMBER OF RESPONDENTS

FREELANCE HOURLY
50% earn less

FREELANCE RESPONDENTS

Owner, Partner, or Principal

562

n/a

0

Solo Designer

1051

n/a

0

Chief Design Officer

108

$75

14

Strategy Director or Design Strategist

80

$95

18

Creative or Design Director

1523

$75

271

Design Manager

526

$60

81

Account Services Director

53

n/a

4

Operations Director

61

n/a

5

Marketing or New Business Manager/Director

90

$100

11

Account Manager

109

$60

11

Head of Production

132

$60

19

Production Manager

388

$45

63

Executive Producer

56

$85

13

Writer/Copywriter

519

$55

261

Primarily print

POSITION

SALARY ADDITIONAL COMPENSATION

NUMBER OF RESPONDENTS

FREELANCE HOURLY
50% earn less

FREELANCE RESPONDENTS

Senior Designer, primarily print

1099

$55

349

Designer, primarily print

1209

$40

470

Junior Designer, primarily print

426

$25

176

Project Manager, primarily print

256

$40

47

Producer, primarily print

97

$45

46

Interactive

POSITION

SALARY ADDITIONAL COMPENSATION

NUMBER OF RESPONDENTS

FREELANCE HOURLY
50% earn less

FREELANCE RESPONDENTS

Information Architect

114

$68

48

User Experience Designer

203

$70

81

Mobile Interface Designer

46

n/a

9

Senior Designer, primarily web/interactive

361

$65

120

Designer, primarily web/interactive

396

$50

145

Junior Designer, primarily web/interactive

120

$40

58

Motion Graphics Designer/Animator

136

$60

88

Motion/Video Editor

154

$55

64

Producer, primarily web/interactive

90

$55

27

Project Manager, primarily web/interactive

151

$65

43

Web Content Strategist

178

$65

35

Social Media or Online Community Manager

250

$35

50

Usability Analyst/Researcher/Engineer

70

$73

28

Mobile App Developer

56

$75

24

Web-based Rich Media and Motion Graphics Developer

71

$60

43

Web Programmer/Developer (back-end systems)

301

$55

115

Web Developer (front-end/interface systems)

439

$60

182

Print, web and interactive

POSITION

SALARY ADDITIONAL COMPENSATION

NUMBER OF RESPONDENTS

FREELANCE HOURLY
50% earn less

FREELANCE RESPONDENTS

Senior Designer, print and web/interactive

818

$55

244

Designer, print and web/interactive

896

$45

310

Junior Designer, print and web/interactive

288

$29

116

Producer, print and web/interactive

77

$43

28

Note: The implied hourly and daily rates were calculated by estimating 2,000 workable hours in a given year.

Median total cash compensation 2000–2010

As a general reference, we offer the longitudinal data on the salaries for positions collected in previous years. The survey this year launched new position descriptions in order to adapt to the changing roles in design practice. Definitions of positions in previous years do not correlate directly with the definitions used for this survey. As a result, there are no historical data for the current positions.

POSITION

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

ANNUAL RATE

Owner, Partner, or Principal

+1.0%

Solo Designer

+0.7%

Creative or Design Director

+1.6%

Marketing or New Business Manager/Director

+1.9%

Writer/Copywriter

+3.3%

Primarily Print

POSITION

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

ANNUAL RATE

Senior Designer, primarily print

+2.2%

Designer, primarily print

+1.7%

Junior Designer, primarily print

+2.1%

Interactive

POSITION

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

ANNUAL RATE

Web Programmer/Developer (back-end systems)

-0.4%

Web Developer (front-end/interface systems)

+1.6%

NOTES: Results not shown if fewer than 5 valid cases or 10 valid values.
Change in 2006 survey methodology may have affected measurements.
2006 data unavailable for Web programmer/Developer (back-end systems).